
Yaroslav Dombrovskiy
SEO specialist since 2006. Head of SEO at INET Studio since 2007. My TG channel
About me
SEO for commercial and content projects.
- Evaluation of SEO performance and building a project team
- Training writers in SEO
- Experience building content marketing, >80 million organic traffic per year from scratch
- SEO expert in topics: beauty, healthcare, finance, children & parenting, law, education
Services
- SEO strategy development
I build strategies that bring organic traffic. I’ll tell you honestly if SEO isn’t what you need. I’ve created strategies for FrutoNyanya, Yves Saint Laurent, Nutricia (Danone), Botkin Hospital, Azbuka‑Atticus and more. - Content marketing
How to create content that ranks top‑3. I train editorial teams. Built 10+ projects with a combined audience of 93M+ sessions/year (L’Oréal, Amigdala, Flacon Magazine, RNKB and others). - Full‑service SEO
Organic growth in any niche. I dive deep into your business, set KPIs and hit them. 6+ years growing with L’Oréal Paris, Garnier, La Roche‑Posay; worked with Aviamed.
Principles
- A KPI we will actually hit
Accurate 12‑month KPI planning with clear growth points. - Transparent work
Monthly action plans with hours and visual PPT reports. - Focus on impactful work
No time wasted on tasks that don’t move the needle. - Long‑term partnership
3+ year planning. Sustained yearly traffic growth for 6+ years. - The goal: become #1
Leader strategies. 8+ years taking projects from zero to #1. - Teamwork
I integrate with your teams to raise efficiency and lower cost.
Publications (RU)
- Как монобрендовым сайтам выжить в эпоху маркетплейсов: рабочие SEO-стратегии на практике — New Retail →
- Грабли для SEO-специалиста: 8 ситуаций, где легко ошибиться — Habr →
- Что такое SEO-текст и как написать оптимизированную статью — Info Hit →
- Анализ рейтингов сайтов по отзывам в выдаче Яндекса — Seonews →
- 15 признаков хорошего сеошника — Habr →
- Как с 0 вырастить контент-проект — VC →
Speaker
Work experience
- In SEO since 2006
- 15+ years leading an SEO department
- Focus on large enterprises; ability to convey information to senior executives
- My TG channel
Talk topics
- How to spot an effective SEO strategy among countless offers
- How to launch brand media and lead in organic search
- How to decide which SEO trends to focus on
- How marketers can tell when they really need SEO
- Why most SEO agencies misprioritize at the start
- What a truly useful SEO report looks like for the business
- How to drive conversions from organic traffic
My approach
- Practicality:
Everything is practical. Attendees leave with concrete numbers, mechanics and forecasts they can use in their work. - Personalization:
I tailor the talk and materials to your audience. - Originality:
I can craft content specific to your event and topic.
Photos




Video
Contacts
Email: dombrovskiy@inetstudio.ru
Phone: +7 929 674 3526
Stay in touch
You can reach me in any way that suits you: